Pamela Wilson, Expert Lesson 1: Use a Content Marketing System

Expert System: Pamela Wilson, Lessson 1: Use a Content Marketing System

QUOTE: Content marketing works best when it’s done consistently over time. Focus on creating less content, but higher-quality content. There’s always room for well-written and beautifully presented information — the best content rises to the top. Spread your content creation process out over four days. This gives you space and time to do your best work. [1]

Marketing was pushed out at you — whether you liked it or not — in all these places. You didn’t ask for the direct mail to land in your mailbox. You didn’t want the commercials on the radio. You may have subscribed to the newspapers or magazines, but it was for their content, not their ads. Let’s look at that last line again: You may have subscribed to the newspapers or magazines, but it was for their content, not their ads. From the very beginning, it was content that was considered valuable. It still is. Advertising was (and still is) regarded as a nuisance. [2]

QUOTE: Several days a week, a free newspaper would appear in my driveway, rolled up tightly and secured with a rubber band. It was full of advertisements. Sometimes the advertisements were interesting because I could find out what was on sale and where. Sometimes you don’t know you need something until marketing notifies you that it is on sale. But what I found most interesting was the content, the little articles scattered around between the ads.

They would have upbeat, intriguing titles. “How to lose ten pounds this week on the grapefruit diet.” I don’t like grapefruit. “How to make your retirement secure,” on a page surrounded by ads for investment advisors; I like security. “How to be happier with life when things don’t go your way,” or “How to win arguments with your relatives,” or “How to be less anxious.” Titles that spoke to something within me that I wanted. Sometimes I didn’t know I wanted it until I read the title.

The article itself wasn’t much. I’m a voracious reader and had read a lot more in the thousands of books I own. It was not of the greatest quality, but it would remind me of what I had read before. The benefit it brought me wasn’t large, but it was real. And so I kept reading.

The point of content marketing is to draw people in with content, with words and ideas, and to benefit them. When we focus our energy on writing less content that provides greater benefits to the reader, we will draw them in and continue to have that greatest of rare gifts in today’s world: their attention.

The internet is replacing the free throwaway newspaper with a flood of information.  Fifty-six cents of every dollar spent in an offline store is influenced by information from the internet. The sheer quantity of information is now like a flood – television is now hundreds of channels to choose from on cable or satellite rather than only three national networks. But our hearts keep looking for the content that will satisfy our hungers and ignoring the trash that obscures it.

Begin to refocus on less but better content, and consider a system to provide that.

NOTE:

QUESTIONS

If your words were food served in a restaurant, are you serving a gourmet dish or manufactured breakfast cereal? Does it matter if you can have all you want when what is served is not what you want?

SOURCES:

[1] A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series, Posted  January 30, 2017, at https://problogger.com/system-easily-publishing-consistently-great-content/

[2] Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson, Kindle Edition at https://smile.amazon.com/Master-Content-Marketing-Strategy-Profitable-ebook/dp/B01M0NKSR9/ref=sr_1_1?ie=UTF8&qid=1507211549&sr=8-1&keywords=master+content+marketing+pamela+wilson

[3] Hosting Stats and Facts For 2017, hostingfacts.com/internet-facts-stats-2016/

Also, see Boundary: Smaller is Better, Posted on October 7, 2017 by David Kueker, at https://realitydisciplines.com/2017/10/07/166-smaller-is-better/

The image is from ChurchArt.com, a subscription service. (Pamela Wilson uses an owl to illustrate her work … you can see her owl at either of the links above.)

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